Business Correspondence
CONTENTS
BUSINESS CORRESPONDENCE
VOLUME I
PART I
Preparing to Write the Letter
CHAPTER
1: What You Can Do With a Postage Stamp
2: The Advantages of Doing Business by Letter
3: Gathering Material and Picking Out Talking Points
4: When You Sit Down to Write
PART II
How to Write the Letter
5: How to Begin a Business Letter
6: How to Present Your Proposition
7: How to Bring the Letter to a Close
PART III
Style–Making the Letter Readable
8: "Style" in Letter Writing–And How to Acquire It
9: Making the Letter Hang Together
10: How to Make Letters Original
11: Making the Form Letter Personal
PART IV
The Dress of a Business Letter
12: Making Letterheads and Envelopes Distinctive
13: The Typographical Make-up of Business Letters
14: Getting a Uniform Policy and Quality in Letters
15: Making Letters Uniform in Appearance
PART V
Writing the Sales Letter
16: How to Write the Letter That Will "Land" the Order
17: The Letter That Will Bring An Inquiry
18: How to Close Sales by Letter
19: What to Enclose With Sales Letters
20: Bringing in New Business by Post Card
21: Making it Easy for the Prospect to Answer
PART VI
The Appeal to Different Classes
22: How to Write Letters That Appeal to Women
23: How to Write Letters That Appeal to Men
24: How to Write Letters That Appeal to Farmers
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